About Us
NEW-GEN NUTRITION was founded in 2024 with a clear focus: performance without compromise.
Officially launched in January 2025, the brand was built for those who train with intent — individuals who expect more from their nutrition and demand results that match their effort.
The project first launched in Asia, refining its foundations in a competitive performance market. Now established in the UK, NEW-GEN NUTRITION delivers elite-level supplements designed to support real performance, consistency, and progression.
Every product is created with purpose — no unnecessary extras, no shortcuts. Just high-quality formulations built to meet the standards of modern age of sports, fitness and active lifestyle.
Why are we different?
Every product is manufactured in The Netherlands, within the strictly regulated European Union, using only science-backed formulas, NO GMOs, and active ingredients that are carefully selected and precisely measured—never fillers, never compromises.
Our protein powders use premium raw materials sourced from Germany and Poland—the two biggest WHEY producers in the world—including Deutsche Holstein, Fleckvieh, and Polish Red. These superior dairy sources deliver exceptional nutritional value to support muscle growth, recovery, and long-term performance.
Our pre-workout formulas are crafted with transparency and integrity. Each ingredient is included at effective, research-supported dosages and fully complies with regulations—so you can trust the label and feel it in your performance.
At NEW-GEN NUTRITION, quality comes first.
We stand behind every product we create.
New-generation nutrition for top-tier performance.
